Art Marketing and Promotion on the Internet

HTML Coding

The (3) most important elements within this category are the following information Tags. They are listed, in the priority of importance that the "Search Engines seek information" which then become the references when a query is made of keywords that relate to you or your website.

1- <title></title>
Note: Most of the major search engines limit the number of characters to 64 any more than that will be omitted.

2- <meta name="description" content="">
Note: Most of the major search engines limit the number of characters to 145 to 164 any more than that will be omitted.

3- <meta name="keywords" content="">
Note: Most of the major search engines limit the number of characters to 850 to 874 any more than that will be omitted.

If the content "In Characters" gravely exceeds the recommendations, the search engines can and might view the exceeding of characters as "Spamming" and penalize the sites ranking.

Expanded Detail regarding Tags - Keywords - HTML Coding

- Here is a bit of hands on learning - open up your website and conduct the following, Based on what browser you are using

- Internet Explorer: Click the "Page" pull down menu and then click the "View Source" access point, and view your sites HTML coding and tags to see "IF"

a) That they are included in your website/page
 
b) That they meet the number of character standards of acceptance for each tag.

c) That they include the most important words or statements that identify you and your art related information.

Note any differences, and or omissions and modify your HTML tags accordingly.

Now submit a query to Google for the keywords related to your name, gallery, or organization and compare the content of your HTML Tags, to the information returned within the query. You now see how your Tag content looks when a query is made for the keywords related to you our website.




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