Art Marketing and Promotion on the Internet

Visitor Tracking

Most "Web hosting Services" provide visitor tracking information,as a part of their normal service. I suggest to you call their tech support and ask if this information is included in your subscription package. Then if included ask for a tutorial to learn how to read their visitor statistical information.

Normally, the information will tell you the following:

1-) The keywords that were queried that brought a visitor to your website.

2-) The websites that you have engaged in Link Exchanges and where you are listed.

3-) The number of visitors who have bookmarked you and have returned to view your website to see if any new information is available, or for the addition of new art works.

4-) The number of visitors who have reached your site via an email reference.

The visitor count analysis is important for many reasons:

1-) It will indicate where your website resides within keyword query searches that relate to you or your art category.

2-) It may also be an indication of your low Page Ranking within the major search engines.

3-) It can provide you with information subsequent to exhibiting in Art Festivals, Fairs, Private/Public Exhibitions, Open Studio Events etc. Simply put, this function can tell you how many people may follow up with a visit and tour of your website.

4-) Many visitor tracking services can also tell you the "Geographic Location" from which the visitor originates.

If you are not pleased with your "Web Host's" tracking reports and systems I suggest you look into the following visitor tracking software and services.

- extremetracking.com/

- www.statcounter.com/

One of most prominent omissions on Art related websites is the failure to engage with other artisans in link exchanges. If you stop and think of how the Internet is referenced as "The Web." Take a visual look at a normal spider web, and note how all the strings inter connect with each other, and form a network.

This concept applies to the Internet, and why you should engage with other artists with the exchanging of links, forming a web of networked artists that keeps the flow of traffic moving from one art, artists, organizations to another and never ending.

If you stop and think for a moment, the average person who queries keywords that relate to you, your art category, and demographics, the listing returned will include your fellow artists and yourself. So why not approach these people to engage in a link exchange and afford people entree into your networked art community.

For more information about this aspect click on the "Links" access point under the Site Index listing. 



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